Portfolio

Increased conversion rates for an e-commerce client through data-driven creative development. This project involved A/B testing ad creatives, optimizing landing page visuals, and refining messaging based on performance metrics. Focused on maximizing ROI from marketing spend.

Consulted for a growing company to integrate AI tools into their creative production workflow. The project focused on identifying opportunities for AI to streamline content creation, reduce costs, and improve efficiency across various creative tasks, enhancing overall output.

Featured a select collection of high-budget production projects demonstrating capabilities in video, photography, and digital asset creation. These examples highlight meticulous attention to detail, cinematic quality, and impactful storytelling for established brands.

Crafted a comprehensive brand strategy for a seed-stage startup to define their market position and core messaging. Deliverables included target audience research, value proposition refinement, and a strategic roadmap for brand development and communication.

Developed and produced a multi-channel marketing campaign for a new consumer product. Key elements included concept ideation, creative direction, and end-to-end production across digital and print media. Aimed to drive initial awareness and customer acquisition efficiently.

Revitalized a startup's visual identity to enhance market recognition and appeal. Project included logo redesign, color palette development, and typography selection, culminating in a cohesive brand guide. Focused on creating a memorable and scalable brand presence aligned with their target audience.